Nike True City

Layout designs on the Nike Sportswear website for the True City application. The challenge was to convey the function of the application at a glance.

Agency: AKQA
Client: Nike
Role: Design
The centre screen displayed various features of the dashboard and controls. The screens on each side played videos related to those features. The display also bought to life the technical specifications and features of the different engines, using animated 3D models. The second part of the display was a series of 3 interactive tables, which featured physical models of the brakes, steering wheel, and Active Differential. The user was able to observe the models whilst using hotspots to navigate through information about the features.

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