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McDonalds Shrek promotion

The Marketing Store hired me to work on a pitch for McDonalds Europe, which saw them tying in the release of the movie Shrek 4 with a Happy Meals campaign and their own branded character, Happy. The online experience was to engage the kids by using the Happy Meals toys.

The job included strategy, design, developing game ideas and much of the initial creative, such as using augmented reality with the Happy Meals toys to create an interactive experience.
The Marketing Store
McDonalds Europe
Creative Lead