McDonalds Shrek promotion

The Marketing Store hired me to work on a pitch for McDonalds Europe, which saw them tying in the release of the movie Shrek 4 with a Happy Meals campaign and their own branded character, Happy. The online experience was to engage the kids by using the Happy Meals toys.

Agency: The Marketing Store
Client: McDonalds
Role: Art direction & Design
The job included strategy, design, developing game ideas and much of the initial creative, such as using augmented reality with the Happy Meals toys to create an interactive experience.

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